Reduce the acid perception without modifying the pH. pH is one of the key factors involved in food stability. In order to reduce the pH, a small amount of organic acid must be added to the food preparation (i.e. citric, malic, tartaric acid). In most cases the addition of food acid is beneficial both for microbiological stability and taste ( just think to an lemon or cola drink, they must be acid to be good ). However, some other foods might require food acid for microbiological safety BUT the acid taste does not complement well ( a light cheese, a sauce as example ). In this cases, the use of Magic Mask can be of help. Magic Mask does not buffer the pH, nor alter it. Magic Mask acts at the tongue receptors level, temporarily reducing the acid perception, thus improving the overall mouth feel. Its action last 5-8 seconds and involve only the acid receptors.